The Roxton Progress
New Subscription Options Offered including Full–Color!
The Roxton Progress is getting set for a new, exciting addition for subscribers. Beginning April 6, 2017, we will offer the option for a full-color Adobe PDF version of the newspaper via email. For more information and an explanation of our plans, please read below.
Most importantly, if you love your print edition of the Progress, nothing will change. The same newspaper you’ve enjoyed for many years will continue to be delivered to your mailbox twice monthly. But, if you’d like to see the same newspaper in color, you will now have the option. If, on the other hand, you prefer to get your information electronically and view it on a computer screen or other device, you will able to subscribe to an email edition only. The email edition will be provided as a password-protected PDF and will include full-color photos, as well as advertisements for those advertisers interested in full-color ads. Finally, if you’d like to continue to receive the print edition but have interest in the emailed edition as well, you can subscribe to both.
Click for New Subscription Options Description Summary
1. Current Print Subscribers: Beginning with the April 6 issue, upon request, you will be emailed the full-color Adobe PDF edition at no cost for three months. To request the email edition, please send your email address to firstname.lastname@example.org, call us at 903-502-0795, or send us a message via Facebook. We will add you to the distribution list.
Beginning July 1, current subscribers will have the option of continuing to receive both the print and full-color email editions for just $20.00 annually ($15.00 for the print edition and $5.00 for the email edition). You may purchase the add-on by clicking here either now or anytime in the future. In any case, the first three months are free for existing subscribers.
2. Non-Subscribers: Beginning with the April 6 issue, those who desire to purchase an email-only edition can do so at a cost of just $10.00 annually. That is 24 full-color editions of the Roxton Progress delivered to your email address annually, a cost of just 42¢ per copy. Each email will include a password-protected PDF of the current issue, except photos will be in full color rather than the black and white included in the print edition. If you wish to subscribe to the email edition, you can do so right now by clicking here or on the “Subscribe” tab at the top of this page. Also, if you would like to subscribe to both the print and email editions, you can do so by clicking here.
3. Current Advertisers or Companies Wishing to Advertise: Beginning April 6, you will have the option to include a color ad in the emailed edition for a nominal additional cost. If you advertise in the print edition, your color ad will appear in the same location in the full-color version. If you do not wish to upgrade to color in the email edition, your advertisement will still be included at no additional cost. If you have a business and would like your ad to appear in full-color in the emailed edition only, we will be including a “pull-out” section at the end of each issue especially for you. You may contact us for additional information on rates, ad sizes, etc. at email@example.com or at 903-502-0795, and we will place you in touch with our advertising sales representative. We will also soon be updating information on the “Advertise” tab above.
Why is the Roxton Progress Offering a Full-Color Emailed Edition?
First, as you’re likely aware, many newspapers, both small and large, are offering online subscriptions as demographics change and more people prefer read their news on a computer screen or mobile device. The younger generation is especially interested in receiving their news in an online format. We feel the Progress will gain more readership, and our advertisers will reach more people, if we offer an electronic edition to accompany the traditional print edition.
Second, in recent years, newspaper subscribers have become accustomed to full-color print. While those newspapers with large circulations (and/or expensive subscription rates) can afford to print in color, most small-town papers like the Roxton Progress simply lack the resources to absorb the cost of full-color printing. The emailed version, on the other hand, does not require as much in terms of financial commitment and resources to produce. And with no associated postage, we can offer the emailed version at a lower price to those who would like to receive it. Eventually, however, the electronic edition will have some associated costs, as once enough we gain enough subscribers, we will use an online newspaper hosting rather than emailed copies. This method will be much more efficient and secure, and hosting sites offer additional services such as archiving.
Third, many advertisers prefer to spend their marketing dollar on full-color advertisements. Full-color draws greater attention and results in a more effective advertisement.
Finally, we recently compared our approximately 800 Facebook “followers” to our subscription list. We were not particularly surprised at the results. Of those 800 followers, only 7% currently subscribe to the Progress (although it is likely some purchase a copy over-the-counter). The reason? As mentioned above, society is changing from print to electronic media at an increasingly rapid pace. Today’s generation wants to grab their news “on-the-go” and have it at their fingertips during their lunch break, sitting in a waiting room, or anywher else the might be located in the world. The number of Facebook followers serves as proof that there are a huge contingent of people interested in Roxton who we simply do not reach through our print edition. We believe an electronic version of paper will allow us to gain subscribers and bring more people home to Roxton.