Kathy Mattea Broke Bonds with Trucking Song for Female Audience
Kathy Mattea
Contrary to popular belief perpetuated by her late 1980s country music video,
Kathy Mattea never met a retiring truck driver named “Charlie” at a truck stop, and
she never autographed a photo for Charlie to give to his wife (whom we’ll refer to
as “June”) upon arriving home. Likewise, she didn’t write a song inspired by this
chance meeting that never happened.
All this may be hard to digest for those who know Mattea’s 1988 award-winning
“18 Wheels and a Dozen Roses” as a popular and lasting music video accompanying
the song’s release on country radio. Perhaps no song in country music history
better highlights the gap between interpreting meaning in a song and watching
someone else’s interpretation play out on the screen. What a songwriter has in mind
when composing may or may not be what the music video producers have in mind
when setting a song to film. In fact, what listeners interpret may be much more than
the songwriter ever intended.
Kathy Mattea grew up in West Virginia, but music did not run in her bloodlines.
It wasn’t until college that she joined her first bluegrass band. After two years at the
University of West Virginia, Mattea took what she’d learned from her campus band
and headed for Nashville where, like so many others, her dreams of stardom turned
into a journey of odd jobs. But unlike so many others, Mattea eventually received
the opportunity to record demo tapes for other artists to consider when planning
upcoming albums. After recording enough demos, Mattea’s voice caught the ear of
a record executive. By 1983, she’d signed a contract with Mercury Records, and her
first two albums enjoyed moderate success. But her 1986 album “Walk the Way the
Wind Blows” brought the stardom Mattea had left college to find. A single from
the album, “Love at the Five and Dime,” scored a Grammy nomination, and in the
meantime, she picked up a number of country music awards.
While the story of “18 Wheels and a Dozen Roses” may not have risen from
a chance meeting with a truck driver seeking an autograph, it did follow the route
many songs take toward “hit” status. The song was a product of demo tapes like
those Kathy Mattea recorded before landing her own contract.
While preparing to record her fifth Mercury album, “Untasted Honey,” Mattea
picked up a stack of demo tapes her producer had selected. Some songs fit her style;
others were thrown in to help her focus on the songs she liked best. The process was
likely straightforward, and the songs the producer expected Mattea to choose rose
to the top. But, on occasion one of the demo tapes “thrown in” becomes a diamond
in the rough. Such was the case with “18 Wheels and a Dozen Roses.”
Kathy Mattea liked the trucking song as written by Paul and Gene Nelson,
but she knew she had slim chances of recording it. Female artists didn’t record
trucking songs, and songwriters didn’t write them with female artists in mind. For
whatever reason, Mattea overcame the odds with “18 Wheels and a Dozen Roses.”
The Nelsons granted her the rights to record their song, and likely unbeknownst to
them, they also struck a chord of marketing genius. After all, when a female gains
admittance into a male-dominated genre, the audience for a song basically doubles.
In the case of “18 Wheels and a Dozen Roses,” the audience received an extra
boost. Mattea’s voice allowed a theme hidden in the song to shine through — one
the songwriters may not have considered when penning the lyrics. The result was a
“throw in” demo tape of a trucking song riding an unlikely superspeedway to country
gold.
“Charlie,” as both the song and music video suggest, is a truck driver on the
last leg of a 30-year career on the road. The gold watch his carrier presented as a
retirement gift hardly compares with the untold number of miles Charlie drove.
The watch is deemed even more insignificant when the discerning listener realizes
Charlie’s career kept him from spending time with his devoted wife (June, as we
named her at the outset of this column). Like the gold watch, the dozen roses Charlie
gives June after parking his truck for the last time cannot possibly pay her for the
years she spent standing behind Charlie counting the days until his return.
At this point in the song, just before the first chorus, the impact of Kathy Mattea’s
voice in a truck driving song is fully realized.
The words to “18 wheels and a Dozen Roses” do tell a story of Charlie and his
retirement, but with Mattea’s voice, the meaning expands. The song isn’t just about
Charlie after all. Instead, it is Charlie, June, and their relationship. The phrase,
“…she’ll no longer be counting the days…” is the turning point. For the remainder of
the song, June, even if unnamed, is what keeps the story alive. Without her, Charlie’s
retirement means little and the lyrics no longer have a purpose.
One would think Charlie would like to settle down and spend some time at home
after a lifetime on the road, but when considering June’s life, the second half of the
song reinforces that we’re listening to a story of a relationship.
“They’ll buy a Winnebago,
Set out to find America,
Do a lot of catching up
A little at a time.”
“With pieces of the old dream,
They’re gonna light the old flame,
Doing what they please
Leaving every other reason behind.”
Charlie has seen the sites of America. Now it’s time to see them again, but this
time with June and as a couple. Charlie’s retirement is not an end; rather, it’s the
beginning of what Charlie and June have waited for their entire adult lives.
With Mattea’s voice, what may have been intended as a simple trucking song
becomes much more. The theme of relationships, possibly never crossing the songwriters'
minds, overrides any intent they may have had of the song becoming a
sentimental favorite of lonely drivers on the interstates dreaming of the day when
they, like Charlie, can climb out of the cab a final time.
“18 Wheels and a Dozen Roses” could have been just another song “on the all-night radio” of which Kathy
Mattea sings, but thanks to her voice, the song became arguably the most popular
female-recorded trucking song in history and undoubtedly among the best trucking
songs of the past 40 years.
Until next time, try listening to a few of your country classic favorites while
blocking images of the music video from your conscious. You may find out what
you thought was merely a good story set to music turns to a diamond in the rough,
if only in your own mind.
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